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ARSA DOOH Audience Meter
Plug-and-Play AI Box for Real-Time DOOH Audience Analytics
ARSA DOOH Audience Meter (AI Box Edition) is a pre-configured edge AI appliance that connects directly to cameras near digital billboards or displays and delivers real-time audience analytics.
Edge AI Audience Measurement Appliance
ARSA DOOH Audience Meter (AI Box Edition) combines:
- Optimized edge AI computing hardware
- Pre-installed audience analytics software
- Local processing and storage
- Web-based dashboard for reporting and insights
All packaged into a single, ready-to-deploy device.
Real-Time Audience & Campaign Analytics
All processing occurs locally at the edge, minimizing latency and preserving privacy.
Audience & Engagement Measurement
- Real-time viewer detection
- Exposure counting per screen
- Engagement trend visualization
- Peak viewing period detection
Demographic Insights (Anonymous)
- Age group and gender estimation
- Aggregated demographic reporting
- Privacy-first analytics
Local Dashboard & Reporting
- Live audience statistics
- Exportable reports
Why Choose the AI Box Edition
Best suited for scenarios where simplicity, speed, and locality matter most.
No existing servers required
Works directly with existing IP CCTV cameras
Edge processing with no cloud dependency
Deployment Steps
Connect AI Box to power and network
Link existing IP CCTV cameras
Configure zones and rules via web dashboard
Access real-time audience analytics
Flexible Hardware for Any Scale
The ARSA AI Box is available in two distinct hardware configurations, allowing you to choose the architecture that best fits your facility’s infrastructure, whether distributed at the edge or centralized in the server room.

The Edge Model (Mini PC)
Ideal for distributed deployments and space-constrained environments.
- Core Architecture: Built on the Intel® NUC platform.
- Form Factor: Compact, ultra-small footprint designed for easy mounting behind displays or in tight spaces.
- Performance: Optimized for low-power, continuously running 1-3 streams or low-density inference tasks.
- Deployment Strategy: Place one unit per location to keep processing localized and minimize bandwidth usage.

The Server Model (High-Density)
Ideal for centralized monitoring and heavy workload consolidation.
- Core Architecture: Powered by Intel® Processors paired with dedicated NVIDIA® GPUs.
- Form Factor: Industrial rack-mount chassis for seamless integration into standard server cabinets.
- Performance: High-throughput processing capable of analyzing up to 30 camera streams simultaneously in real-time.
- Deployment Strategy: Route all camera feeds to a single, powerful central unit to simplify hardware management and maintenance.
Who This Is For
Designed for Organizations That Need Control
Good Fit
- Individual billboard locations
- Retail and mall signage
- Event and exhibition displays
- Transit advertising installations
Not Intended For
- Centralized, server-based analytics deployments
- Highly customized enterprise IT environments
Measure What Matters in DOOH Advertising
Turn audience presence into actionable campaign intelligence.
Legal Name:
PT Trisaka Arsa Caraka
NIB – 9120113130218
Head Office – Surabaya
Jl. Prapen Indah B-25,
Tenggilis Mejoyo, Surabaya
Jawa Timur, Indonesia
60299
R&D Facility – Surabaya
Jl. Palagan Tentara Pelajar, Dusun Kayunan KM. 13. Donoharjo, Ngaglik, Kab. Sleman, DI Yogyakarta, Indonesia 55581
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