DOOH Audience Meter
Measure Your Billboard’s True Impact
Transform your outdoor advertising with precise audience measurement. Get real-time data on who’s viewing your billboards, for how long, and optimize your campaigns accordingly
99.2% Accuracy
Real-time Analytics
Privacy Compliant
Easy Setup
Dashboard Preview
Real-time viewer count | Demographic insights | Engagement duration metrics | Traffic pattern analysis
ARSA DOOH Audience Meter
Digital Billboard Analytics
Billboard Active
Location: Main Street Plaza
Total Views Today
1,247 views
vs. yesterday: 1,056
Engagement Rate
High
67.8 %
Avg dwell: 4.2 seconds
Peak Hour
156 views/hour
Rush hour traffic
ROI Estimate
$4.2 per 1K views
Campaign value today
Hourly Views & Engagement
Audience Demographics
Male
Female
Billboard Area Live View
Last Update:
Live
Age Distribution
18-24 28%
25-34 35%
35-44 22%
45+ 15%
Engagement Metrics
Noticed
89%
Engaged
67%
Impressed
43%Campaign Actions
❌
Traditional billboard advertising lacks measurement
- No way to verify actual viewership
- Unable to optimize placement timing
- Difficult to prove ROI to clients
- Guesswork in demographic targeting
✔️
Data-driven billboard optimization
- Accurate viewer counting and demographics
- Optimal timing recommendations
- Clear ROI metrics and reporting
- Audience behavior insights
Features Deep Dive
Audience Counting
- Precise pedestrian and vehicle counting
- Direction detection (approaching vs departing)
- Peak hours identification
- Historical trend analysis
Demographic Analysis
- Age group estimation (anonymous)
- Gender distribution insights
- Viewing duration tracking
- Attention level measurement
Campaign Optimization
- Best performing time slots
- Audience engagement scores
- Weather correlation analysis
- ROI calculation tools
Reporting & Analytics
- Real-time dashboard access
- Automated daily/weekly reports
- Export capabilities (PDF, Excel)
- Custom date range analysis
TECH SPECS
Detection Capabilities
- Range: Up to 50 meters
- Accuracy: 99.2% in optimal conditions
- Processing: Real-time (30 FPS)
- Multiple object tracking: Up to 100 simultaneous
Analytics Features
- Viewer count per hour/day/week
- Demographic estimation (age, gender)
- Dwell time measurement
- Traffic pattern analysis
- Weather condition correlation
Operational Requirements
- Camera: Any ONVIF IP camera (4MP min.)
- Network: Ethernet or Wi-Fi connection
- Power: Standard AC power supply
USE CASES
Trusted Across Industries
Ready to Transform Your CCTV System?
Starting Price: Rp 18.900.000,-
Includes:
- AI Box hardware
- DOOH analytics software
- 1-year warranty
- Setup assistance