PRODUCTS / AI VIDEO ANALYTICS SOFTWARE / DOOH AUDIENCE METER
ARSA DOOH Audience Meter
On-Premise AI Video Analytics for Audience Measurement
Software-only audience analytics solution designed to run on your servers and transform existing CCTV IP camera feeds into measurable, data-driven insights for digital out-of-home advertising, enabling audience counting, engagement measurement, and demographic analytics.
Software-Based Audience Measurement Platform
ARSA DOOH Audience Meter (Software Edition) is part of the ARSA AI Video Analytics Software platform, delivered as a fully self-hosted analytics solution.
It connects directly to camera feeds monitoring digital billboards or display areas, processes video locally on customer-owned infrastructure, and generates audience metrics through dashboards, reports, and APIs.
This product:
- Runs entirely on on-premise or private infrastructure
- Requires no edge AI appliances
Audience & Engagement Analytics
All analytics are designed for anonymous, aggregated measurement, supporting privacy-compliant deployments.
Audience, Engagement, & Attention Metrics
- Total audience exposure
- Engagement duration tracking
- Peak exposure periods
Demographic Analytics (Anonymous)
- Age group estimation
- Gender distribution
- Aggregated demographic reporting
Campaign Performance Insights
- Impression estimation
- Time-of-day and day-of-week analysis
- Campaign reporting
Why Choose the Software Edition
Ideal for media owners, advertising networks, and enterprises with established IT infrastructure.
Deploy on existing servers or private infrastructure
Maintain full data ownership and privacy
Integrate with existing dashboards or alert systems
Deployment Steps
ARSA AI Video Analytics Software is installed directly into your environment and connects to existing video streams.
Installed on on-premise servers or private data centers
Connects to existing CCTV IP cameras
Processes video streams locally
Outputs alerts and analytics via dashboard and APIs
Who This Is For
Designed for Organizations That Need Control
Good Fit
- DOOH media owners and operators
- Advertising agencies
- Shopping malls and commercial centers
- Transportation hubs
- Enterprises operating internal signage
Not Intended For
- Lightweight demos or experiments
- Cloud-only SaaS analytics
- Deployments without server infrastructure
Deploy Audience Measurement on Your Infrastructure
Bring transparency and accountability to DOOH campaigns.
Legal Name:
PT Trisaka Arsa Caraka
NIB – 9120113130218
Head Office – Surabaya
Jl. Prapen Indah B-25,
Tenggilis Mejoyo, Surabaya
Jawa Timur, Indonesia
60299
R&D Facility – Surabaya
Jl. Palagan Tentara Pelajar, Dusun Kayunan KM. 13. Donoharjo, Ngaglik, Kab. Sleman, DI Yogyakarta, Indonesia 55581
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