DOOH Audience Measurement Software
Campaign-level reporting across a national screen estate. Impressions and attention aggregated centrally and delivered into the ad server your buyers already read.
Aggregate measurement only. No images are stored and no identity is created.
Software-Based Audience Measurement Platform
ARSA DOOH Audience Meter (Software Edition) is part of the ARSA AI Video Analytics Software platform, delivered as a fully self-hosted analytics solution.
It connects directly to camera feeds monitoring digital billboards or display areas, processes video locally on customer-owned infrastructure, and generates audience metrics through dashboards, reports, and APIs.
This product:
- Runs entirely on on-premise or private infrastructure
- Requires no edge AI appliances
Audience & Engagement Analytics
All analytics are designed for anonymous, aggregated measurement, supporting privacy-compliant deployments.
Audience, Engagement, & Attention Metrics
- Total audience exposure
- Engagement duration tracking
- Peak exposure periods
Demographic Analytics (Anonymous)
- Age group estimation
- Gender distribution
- Aggregated demographic reporting
Campaign Performance Insights
- Impression estimation
- Time-of-day and day-of-week analysis
- Campaign reporting
Why Choose the Software Edition
Ideal for media owners, advertising networks, and enterprises with established IT infrastructure. One screen, or no servers? The DOOH audience measurement system runs on a node behind the display.
Deploy on existing servers or private infrastructure
Maintain full data ownership and privacy
Integrate with existing dashboards or alert systems
IMPLEMENTATION
How It Deploys
Central deployment
Containers on your own servers. Instrumented screens stream back over your existing network.
Define campaigns and windows
Map measurement to playout schedules so impressions attribute to the right creative.
Deliver to the ad server
API delivery into your ad server or reporting platform, on your schedule.
TRANSPARENT
Pricing
| Licence | Price |
|---|---|
| Subscription, per screen per month, billed annually | $35 |
| Perpetual, per screen, one time | $1,040 |
| Care on perpetual, per year, from year 2 | 18% of licence value, optional |
Four-screen minimum. Includes model updates and support.
MINIMUM
Technical Specifications
| Streams per GPU | 2 to 3 streams per 6 GB GPU; scales linearly with memory footprint |
| Export formats | CSV, PDF |
| API Integration | REST API, Webhook |
| Historical retention | Configurable by operator based on local storage allocation |
Integration
Detection results are only useful where your team already works. Every event is routable.
Push
- REST API payloads
- Webhook event push
- MQTT broker support
Pull
- CSV export
- Historical query API
- PDF reporting delivery
Identity & Access
- Role-based access control
- Immutable audit logging
- Granular camera permissions
FAQ
Software Questions
Can this report across a national screen estate?
Yes. One deployment aggregates every instrumented screen that routes back to it, with campaign-level and estate-level views.
How is an impression defined?
An impression (Opportunity To See) is logged when a face is detected within the 400 PPM measurement cone facing the display for a sustained duration.
Is licensing per screen or per camera?
Per screen measured. One camera measuring one screen is one licence.
What is required for privacy compliance in public spaces?
The module produces aggregate counts only. No images are stored and no identity is created. Signage and notification obligations remain the operator’s responsibility and vary by jurisdiction.
How far from the screen does it measure viewers?
Counting audience exposure needs 400 pixels per metre at the viewer, up to 4.2 m on a 2 MP camera with a 60-degree lens, looking almost level at 0 to 15 degrees of tilt and no more than 25, with at least 30 lux on the viewers.
How much does DOOH audience measurement software cost?
$35 per screen per month, billed annually, or $1,040 per screen as a perpetual licence with optional Care at 18% a year from year 2. There is a four-screen minimum, and model updates and support are included.
Deploy Audience Measurement on Your Infrastructure
Bring transparency and accountability to DOOH campaigns.